Ray Oranges has the ability to tell a whole story with just a few well chosen details. He likes to focus on the fundamental idea. He loves playing with shadows, gradients and shapes. Ray always removes all the distracting elements at the final stage of his drawings. The absence of cluttering matter, enhanced by the mastery use of long shadows and bursts of light creates the colourful easy-to-read story. Ray’s message is always strong and to the point, although never aggressive. He aims at creating a meaningful dialogue with the viewer rather than establishing a relationship of command.
Ray’s Awards: Cannes Lion Silver Press, New York Festivals International Advertising Awards, International Andy Awards, Lürzer’s International Archive